The Playamar Apartment building comprises of 23 floors with 2 apartments to each floor, a total of 46 apartments. These south facing apartments enjoy a bright, sunny balcony and fantastic views of Benidorm and surrounding area. On the ground floor, we have a 24hr reception and bar area, with English-speaking staff. There is a “cyber corner” that includes a pool table and various vending machines.
Outdoor facilities include an adult’s swimming pool and separate children’s pool, all surrounded by a sun terrace and gardens with free sunbeds, tables and chairs.
Each apartment is approximately 46m-squared and comprises of one bedroom with two single beds, a lounge/dining room with a sofa bed that can sleep 2 more people, electric heating, bathroom, kitchen and large balcony. All bedding, towels and kitchen utensils are provided. There is a TV in each apartment with English channels available. Towels, sheet changes and cleaning service are included subject to length of stay. Check with reception for frequency. Irons and hairdryers can be borrowed from reception. There are safety deposit boxes available; they can be hired in reception for a small daily charge and a deposit.
The apartments are approximately 60km from Alicante airport, located on Zamora Street, in the Levante side of Benidorm. The complex is 1000m from the Levante beach and 1800m from Benidorm old town. There is a large supermarket, tobacconist and chemist on the next street and the property is also next to the Wednesday/Sunday outdoor market. Benidorm's busy nightlife scene is around 2 minutes away by taxi.
Please Note: The reception requires your passports, a printed copy of your hotel/apartment voucher, a refundable deposit of £40 or 50€ per adult. This must be paid in cash, no credit card authorizations accepted. On departure the rooms will be checked and deposits returned in accordance to any damage that may have been incurred. No deposits can be returned before departure day or any partial returns if someone leaves early.
Pool and Wellness
- Swimming Pool - Outdoor
- Arcade Games
Food & Drink
- Bar / Lounge
- Coffee shop or café
Services & Shops
- Luggage storage
- Currency exchange
- Tour assistance
- 24-hour front desk
- Check-out by 11:00 AM
- Check-in time starts 5:00 PM
- Safe-deposit box at front desk
- Hair dryer
- Coffee/tea maker
Internet, TV & Phone
- Satellite television service
Rooms & Comfort
- Air conditioning
Bath & Shower
- Bathtub or shower
- Private bathroom
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At a Glance
Board basis explained
Board basis explained
...means that included in the price are all main meals, most drinks, which tend to be local varieties available during bar opening hours.
...means that breakfast, lunch and evening meals, are included in the price.
...means that your breakfast and evening meal is included in the price. In some cases you can choose to receive lunch instead of breakfast - the hotel will confirm this upon arrival.
...means that breakfast is included in the price.
...means that no meals or drinks are included in the price, but you will be provided with catering facilities in your accommodation to cook light meals.
...means that no meals or drinks are included in the price.
- Casino Mediterraneo Benidorm 0.33 miles
- Benidorm Palace 0.39 miles
- Aqualandia 0.67 miles
- Levante Beach 0.69 miles
- Mundomar 0.70 miles
- Cala La Almadrava 0.75 miles
- La Cruz Benidorm 0.79 miles
- Cala del Tio Ximo Beach 0.81 miles
- Cavall Peak and Morales Tower 1.13 miles
- Avenida Martinez Alejos 1.22 miles
- L'Aiguera Park 1.30 miles
- Placa del Castell 1.37 miles
- Church of San Jaime and Santa Ana 1.38 miles
- Malpas Beach 1.42 miles
- Mediterranean Balcony 1.42 miles
- Elche Park 1.44 miles
- Guillermo Amor Municipal Stadium 1.74 miles
- Sierra Helada National Park 1.79 miles
- at_a_glance_airport Alicante ALC1h
The Costa Blanca’s boldest resort
Benidorm is bold, brash and buzzing – just the way its thousands of returning visitors like it. Situated on the sun-soaked Costa Blanca, Benidorm is a high-rise, high-attitude haven for holidaymakers who like their holiday lively and loud. This larger than life destination is well-known for its beaches, bars and dedicated following of international tourists.
From bars to beaches
Benidorm comes alive after dark with comedians, cabaret, drag queens and clowns. Night-owls will find the majority of bars and pubs located in The Square, which is perfectly placed in Benidorm’s town centre. Keep the party going until sunrise on the ‘Top Road’, where you’ll find a cluster of super clubs and big name DJs. Daytime bliss can be found on Benidorm’s two stunning sweeps of beach, Levante to the east and Poniente to the west. Both have clean, soft sand and clear, safe water.
Places to eat, shop and see
Benidorm’s choice of restaurants and cafes is impressive; food ranges from Sunday roasts to gourmet gastronomy, from traditional Spanish tapas to McDonalds. Wander into the Old Town for more traditional eateries and a real taste of Benidorm’s authentic Spanish culture. With cobbled streets and a maze of shops and restaurants, the Old Town is a charming break from the electric atmosphere of modern Benidorm. A variety of waterparks, theme parks and nature reserves lie just outside the town centre. Venture further afield to Alicante (50 minutes by car) for streets lined with shops and a pretty port overlooked by a castle.
Things to do in Benidorm
On the beach in Benidorm
With over 1.2 miles of golden sand, Levante Beach is the perfect place for a day spent by the sea. Pick a spot, settle in the sunshine and relax, safe in the knowledge that there are key facilities such as toilets, showers and shops close by.
Sunbeds can be pricey so pack some beach towels to lie on.
Eat and drink in Benidorm
Benidorm Old Town is a world away from the bright lights and noise of its modern counterpart. The charming, traditional restaurants found here serve delicious tapas and fresh fish. Pull up a chair on the cobbled streets and enjoy an authentic Spanish dish whilst watching the world pass by.
Tapas are small, tasty dishes usually ordered in 4s or 5s; they’re the perfect size for sharing and for trying different things.
After drinks in The Square, hail a taxi and head to the epic Top Road. If you’re in the mood for dancing then this row of super-clubs will see you through to dawn – most of them are open until 8am. Penelopes and KU Benidorm have been going for years and come highly recommended.
Buying drinks in The Square will be cheaper than in the Top Road clubs themselves.
Shopping in Benidorm
Benidorm’s indoor market is situated on Calle Girona; it’s open every day other than Sunday and is especially popular with tourists, selling a variety of British goods. Exchange holiday money at Sheila’s or find your ideal holiday read at Browse Awhile Bookstore.
Cast members from ITV’s Benidorm are said to shop here whilst filming nearby.
Things to see in Benidorm
Aqualandia was Spain’s first water park and has earned a well-deserved reputation as being fun, safe and clean. There are water rides to suit every age and swimming level, from ‘infantile’ to ‘radical’ attractions. Exciting, relaxing and a great way to cool down on a hot day in the Spanish sun.
Keep the cost of the trip down by bringing your own food and drink, which can be enjoyed in pretty picnic areas.
Amigos Restaurant and Roof Terrace
Amigos Restaurant and Roof Terrace has rave reviews online, with customers praising the friendly staff, excellent food and charming atmosphere. Try the delicious Sangria, said to be the best in Benidorm, or the steak, which is cooked to perfection every time.
On Plaza Constiucion 4, is reasonably priced with fresh cocktails and a fun atmosphere. Take a seat in the sun on the terrace, Mojito in hand, and watch life in Benidorm Old Town pass you by. The owners will make you feel so welcome one visit won’t be enough.
Romeria del Corpus
The Romeria del Corpus is a traditional Andalusian fiesta that happens every year in June. It’s a vibrant, 3 day long festival which sees participants dress in colourful costume and perform dances. There’s usually a fairground and horse processions too.
Aqualandia in Benidorm
A must-visit destination for the family. This thrilling water park is home to a great range of slides and pools. There are some nice grassy areas to relax and eat. Try to buy tickets in advance.
· Currency – Euro
· Time Zone – GMT + (1)
· Travel Time – Benidorm (ALC) - 2 hours 30 minutes (London)
· Transfer Time – 60 minutes (Taxi)
- Customer Reviews
- TripAdvisor Reviews
Add a review
20 February 2018
Great clean apartments
Stayed here for 4 nights central to New town. Staff very helpful all you need for a wee break away
The best thing about my stay was...24 hour reception and security good
30 June 2017
Sue Worsley, Manchester
I have stayed at the Playamar a few times. It is a clean apartment, staff are friendly and helpful. The reception is open 24hrs which is great when you have a late flight and the receptionist great when we arrived.
The best thing about my stay was...Late reception
21 May 2017
Good little apartment
On arrival at Playamar it didn't look very impressive reception area isn't very big. We checked in and were given the key to our room the room itself had a few problems so we went back to reception and they immediately changed the room which was much better . The rooms are supposed to be for 4 people but it would be very cramped for 4 people there was 3 of us which was enough as the apartment was very small. The apartment was very clean as was all areas of the hotel. Although the pool area was small we had plenty of room although in the summer it would be very full. We did Sunday to Friday which was very quiet . I expect weekends would be busy. It's in a very quiet area of Benidorm but there was a lovely bar near the apartment called the coconut bar which served fantastic food. Be aware there is a £40pp deposit on the room. All in all a good little apartment.
The best thing about my stay was...Lovely balcony got sun most of the day
29 March 2017
Maxine, Mossley, Lancashire
Positives. Excellent balcony. Floor 18. Sun from 10 30- sunset. Free wi fi. Large selection of English TV. Good location in the middle-: near to busy town area and quieter town area ( Tropical and Rock and Roll bar). Well equipped kitchen. Plenty of room. Negatives. No heating, very cold in the bedroom ( used 2 blankets on each bed). No bedside cabinate or coffee table. Not luxurious but Noe expensive either.
The best thing about my stay was...Balcony.
29 September 2016
Value for money
Garry Cooperm , Hedon - Hullij
I and 11 work pals stayed here for our annual for days away ,initially we thought we were to far out but it's 15 minutes to jokers 25 to Our favourite bar Tikki beach ,the apartment was clean and with plenty of room ,although a little dated ,a similar lay out to their sister apartments the Vistamar ,€50 deposit per person is the going rate around Benidorm.staff were great and 2 pints of beer for €1.90 was not to shabby ,we would stay here again
The best thing about my stay was...Every thing
07 July 2016
Chris bingham, Leeds
Good stay nice and clean very friendly helpful staff
The best thing about my stay was...The staff and central location
27 April 2016
Great hol at Playa Mar
Belinda mccarthy, barnoldswick
Lovely clean apartments and very friendly staff. Will visit again.
The best thing about my stay was...having two aparmenta and the floor to ourselves
15 October 2015
christine goodwin, lancashire england
The best thing about my stay was...for first ever we had a very upsetting experience
12 October 2015
Scott clayden, Surrey
Good location. Extremely clean. Very friendly
The best thing about my stay was...Loved it all
16 September 2015
My relaxing break
Chic McCallum, Aberdeen Scotland
i recently stayed at the Playamar in benidorm and found the place very friendly straight from checking in as the girl who checked us all in did a tremendous job and everything went smoothly even when we did arrive 1 hour earlier than checkin time for the hotel. Went to room and found it very comfortable and very very clean , . Then headed down to check out the swimming pool which again was in excellent condition and well maintained , it had enough loungers to stretch out on, then headed back inside for a drink and found bar was well stocked with juices , beers and spirits at reasonable prices for a hotel. would like to give a special thanks to the barman Joseph who usually works on a friday evening for telling us off places to visit and trying to teach to boozey Scottish people how to speak some Spainish, excellent gentleman
The best thing about my stay was...There wasn't much at all to fault this hotel so i guess everything they had was excellent and would return to stay there again iif i was planning another holiday in Benidorm
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