General Information

The cobblestoned shopping area, otherwise known as Diagon Alley, is legendary in the wizarding world. Offering a menagerie of restaurants, magical supplies and, of course, butterbeer - Diagon Alley is the latest destination of choice for UK travellers. Invisible to muggles, Diagon Alley is the heart of wizarding London. The entrance to the bustling street is located in the world-famous Leaky Cauldron. And, any holiday destination that starts with a pub is a winner in our books.

At a glance

  • Centre of wizarding London

  • Rich tapestry of species

  • Shopping haven

  • Invisible to muggles

Where to stay

London offers plenty a cosy pubs for the wizarding world, but none quite so popular or as famous as the Leaky Cauldron…

Please note: There is an 100 galleon prize for anyone prepared to finish Gamp’s Old Gregarious, which boasts such a distinctive, disgusting taste that no wizard is yet to finish.

The Leaky Cauldron

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Rooms from 8 galleons (£39) per night

The more than 500 year old The Leaky Cauldron has played host to a number of extraordinary visitors - both muggles and wizards alike. Noted for its most ‘excellent and delicious luncheon’, The Leaky Cauldron offers several private parlour rooms, ranging in space and amenities, set above the public bar.

There are 11 large, traditional-style bedrooms available at the guest house - reached via a handsome oak staircase. Rooms offer amenities such as four poster beds, luggage storage, room service, housekeeping, crackling fires and, in some cases, talking mirrors.

Please note: A refundable deposit is required on check-in due to nefarious, previous occupants, and the inn reserves the right to keep the deposit without prior warning.

  • Daily Housekeeping

  • Butterbeer

  • Free Wifi

  • Talking Mirrors

How to get there

Please note: Not recommended for first time floo powder users as it can be very disorienting. For backyard access from The Leaky Cauldron, tap the brick three up and two across from the trash can. Alpharooms are not liable for any travellers pronouncing Diagon Alley as ‘diagonally’.

What to see

1. Knockturn Alley

Similar to Diagon Alley, the street is not directly accessible to muggles, but can be reached through entering via Diagon Alley, or via The Floo Network or apparition. Knockturn Alley is dedicated to the dark arts, with stores such as Borgin and Burkes and many other vendors selling the likes of poisonous candles, human bones, shrunken heads and cursed jewellery.

2. Horizont Alley

Horizont Alley, so named as you travel ‘horizontally’ via The Floo Network, is a cross street of Diagon Alley, intersected by Knockturn Alley. While slightly quieter than Diagon Alley, the street is littered with quaint stores and barbers. Here, you can scour the lighting devices at Flimflam’s lanterns, peruse the toys at Pilliwinkle's Playthings and sit down for a decent pint of butterbeer (or Wizard’s brew for those feeling particularly brave) at The Fountain of Fair Fortune.

3. Carkitt Market

Carkitt Market is located on a side street just off Diagon Alley, in the very heart of London’s legendary wizarding quarter. The market is bustling everyday of the week, offering customers the latest in magical fireworks (Dr Filibuster’s Fireworks), silver unicorn horns (Apothecary) and vast amounts of potions (Eternelle's Elixir of Refreshments). Plus, there are 10 regular draught drinks available at The Hopping Pot.

4. Gringotts Wizarding Bank

The only bank in the wizarding world is so much more than a place to store your galleons. Owned and operated by goblins - with dragons policing the subterranean levels - the second oldest building. It's also one of the most secure banks in the world, with only two break-ins - one in 1991 and the other 1998.


What to eat

Diagon Alley is home to an eclectic mix of magical food and drink; you'll be spellbound.

picked eel

Pickled Eel

1 galleon (£4.93)

A house speciality of The Leaky Cauldron, pickled eels are a favourite for pub regulars. The dish, best served alongside roast hog, has been known to calm rampaging mountain trolls.

klatooine paddy frogs

Pumpkin Pasties

10 sickles (£2.90)

Similar to a Cornish pastie but filled with pumpkin instead, you’ll find the greatest pastry treats at Sugarplum’s Sweet Shop. The sweet shop also serves liquorice wands, cauldron cakes and the world-famous Bertie Bott’s Every Flavour Beans.

buhha gourd


5 sickles (£2.90)

Made from butterscotch, sugar and water, Butterbeer is a tasty, sweet treat. At a cost of as little as five sickles - there’ll be plenty left over for a plate of pickled eels.


The Leaky Cauldron is your first port-of-call; ideal as your room is located above the bar. Prices for beer average at two sickles each, with an 100 galleon reward for completing the man v Gamp’s Old Gregarious challenge.

Moving on from The Leaky Cauldron, The Fountain of Fair Fortune is a popular haunt for locals and tourists alike. Serving up Gillywater and Dragon Scale - you can make a night of it in this bar, particularly when the magical karaoke starts…

Last but certainly not least is The Hopping Pot, where you can pick up a cool, refreshing drink of Fizzy Green Ale.


Weasley’s wizard Wheezes: Located at 93 Diagon Alley, this joke shop is world-famous. Selling a number of magical pranks, including extendable ears, love potions, pimple vanishers and pygmy puffs - it’s highly entertaining for both children and adults alike.

Ollivander’s: Widely acknowledged as the finest wand shop in Great Britain, Ollivander’s sells thousands of wands from as little as seven galleons.

Flourish and Blotts: With shelves stacked to the ceiling, you can pick up a number of wizarding books at the most extensive bookstore in the whole of London. Just some of the best-selling books include the Charm your own Cheese (five galleons) and The Standard Book of Spells (one galleon).

Eeylops Owl Emporium: Take home a pet with an extensive number of owls available; the most expensive priced at 15 galleons.




Finish a pint of Gamp’s Old Gregarious and earn £493.

Butterbeer available at The Leaky Cauldron from as little as £1.50.

Pumpkin pasties starting from £2.90 at Sugarplum’s Sweet Shop.

Owls available for £24.95 at Eeylops Owl Emporium.

Rooms from £39 per night.


Ah, yer wunt find nicer folk than those at The Leaky Cauldron. They offer bucket-sized ale for no more than one galleon.

Rubeus Hagrid