How is TV influencing our holidays?

It’s no exaggeration to say TV influences our lives. With over 95% of UK households owning a TV set in 2018, it’s realistic to assume the TV is influencing many aspects of life – including our travel plans.

To discover just how much we are inspired by the TV, alpharooms has surveyed the British public on how TV inspires their holidays, studying the tourism increases due to these shows. And the results are more interesting than the Benidorm finale…

1 in 5 people surveyed said the Benidorm TV show inspired them to book their holiday

There’s little surprise that Benidorm is so popular – especially when 23% (1 in 5) of Brits surveyed said they have booked a holiday due to watching the TV show of the seaside resort.

Coming in a close second, however, is Love Island, with 22% stating it made them book a holiday – even though it has only been on our screens for 3 years.

Surprisingly, Ibiza Weekender has inspired more people to book their summer hols, with 20% citing it as a reason for their holiday choice – compared to only 19% saying TOWIE is the reason.

Additionally, 23% of Brits alpharooms surveyed said they are more familiar with Benidorm than any other TV show destination. Ibiza and Marbella come second and third, with 20% and 19% respectively saying they know these locations from TV.

Love Island sees bookings to Mallorca increase by 73%

In 2018, the Love Island finale drew the biggest ITV2 viewing figures of all time (3.6 million). Additionally, alpharooms noted a staggering 73% increase in the number of bookings for Mallorca – the home of Love Island – between 2017 and 2018.

Since Love Island came onto our screens in 2015, it has had a huge impact on reality TV and has been ‘doing bits’ for our holidays ever since. You can even stay in the Love Island villa…

In 2018 alone, Google searches for ‘Love Island Villa’ were sky-high, increasing by 47% in June and 34% in July, compared to the previous year.

Searches for Mallorca have grown by 47%

It’s not just the holiday bookings that went increased, but searches also. Google searches for Mallorca – the birthplace of Love Island – increased by 16% between 2014 and 2015. With the surge in popularity for the show hitting new levels this year – those searches from 2014 to 2018 have increased by a massive 47%, indicating the power reality TV holds today.

While Love Island is dominating the reality TV industry, Ex On The Beach can also be credited to the 53% increase in searches for Crete for the season 6 premiere – one of the most popular series to date.

Ibiza Weekender boosts trips to Ibiza by 13%

Ibiza Weekender – another ITV2 hit – is encouraging crowds to travel to the original party island, Ibiza.

In 2013, when the series first launched – Ibiza experienced a 13% increase in bookings.

Likewise, the seventh series aired in January 2017 and boosted Google searches to Ibiza by 57% when compared to January 2016.

Benidorm TV show increases bookings by 86%

The seaside resort has a lot to thank the TV show for. In 2010 – when the TV ratings took a jump  – alpharooms noted bookings to the resort increased by a substantial 86%. The difference in bookings through alpharooms totalled a substantial 15,596 – a record-breaking year for Benidorm, with the bookings continuing to grow alongside the popularity of the show.

While not a reality show, the sitcom, Benidorm, has won plenty of awards and kept our families entertained since 2007.

The adulation for the seaside resort is continuing to this day, even with the series airing it’s final episode in May 2018. At the end of 2018, Benidorm rounded up the top five most booked destinations for alpharooms.

TOWIE in Marbella leads to record bookings

In 2011, Marbella bookings soared to their highest ever – increasing by 24% from the previous year. This could be attributed to a number of reasons, including the first time the TOWIE cast were spotted in Marbella filming for The Only Way is Marbs.

The Only Way is Essex, or TOWIE, may be responsible for boosting the fake tan industry, but it’s also done wonders for Marbella tourism. The Only Way is Marbs premiered in June 2012 to huge fanfare, and a 63% increase in Google Searches between June, July and August.

We can also credit TOWIE with the boom in people visiting Essex, with searches increasing by 33% for the town since the introduction of the ‘vajazzle’. There’s little wonder that TOWIE is now in its 24th season in 2019.

There are other notable TV shows that have inspired people to travel further afield. A Place in the Sun: Home or Away is responsible for Scott McGlynn – a presenter, actor and model – getting itchy feet: “I love Spain because of it and now also travel to Portugal every year.”

For those that are ready for a TV-inspired holiday, check out our A-Z of worldwide destinations.


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