The Truly Group doubles in size with the acquisition of alpharooms


The Truly Group doubles in size with the acquisition of alpharooms

Truly Holdings Ltd, parent company of Truly Travel Ltd which operates the Teletext Holidays brand, today announced that it has acquired the online travel agency alpharooms.

Alpharooms, already a strong brand in the online sector, will continue to operate separately with the combination of the two businesses creating a group carrying over 850,000 passengers annually.

Truly Travel’s Commercial Director, Peter Panteli, commented, “This is a very exciting deal, which overnight more than doubles the Groups hotel buying power. There is little overlap between the businesses, with Teletext focused on the call to book market and Alpharooms in the online sector, giving us confidence that the expansion of both brands moving forward will come at the expense of our competitors.”

Jacky Bedlow, CEO of Alpharooms, commented, “Alpharooms is a well known brand in both the UK & Ireland and has been trading successfully online for over 15 years. We are now set for further expansion on the back of this transaction and the increased financial strength the combined group offers. This is “Truly” a deal where 2 + 2 can make 5 very quickly.”

Commenting on the deal, Teletext’s MD Wayne Perks said, “This is a fantastic deal for our fulfilment partner and for the Teletext Holidays business, as it helps us to offer our customers a far wider range of products and services at even more competitive prices.”


NOTES TO EDITORS is a leading online travel agent offering the best deals on discount hotels and apartments in over 40,000 destinations worldwide, as well as a choice of holiday extras including flights, transfers, car hire and insurance. Over one million customers choose to travel with every year.

With over 16 years’ experience, it offers in-depth travel knowledge to offer the cheapest holidays. It also has a lowest price guarantee so customers can be sure that they can find the best deal to their favourite destinations. is a TTA member and ATOL bonded.

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