Alpharooms take your privacy seriously. We will only use your details in
What information we collect
We only collect and store information that you voluntarily give to us. This includes:
Information that you provide by filling in any booking or other forms on the website
www.alpharooms.com (the “Website”), including
your name, address, date of birth, email address, telephone numbers, credit card
details (i.e. credit card type and number, CVC code, expiration date, credit card
holder name) and any preferences in connection with your bookings;
Information about your computer and about your visits to and use of this Website
(including your IP address, geographical location, browser/platform type and version,
Internet Service Provider (ISP) and (for users of our service through a mobile device)
Unique Device Identifier, operating system, referral source/exit pages, length of
visit, page views, website navigation, date/time stamp information and details like
the number and location of (mouse) clicks on a given page, mouse movements, scrolling
activity and the (search) words you use and the text you type while being on and
using our Website);
information that you provide to us for the purpose of registering with us;
information that you provide to us when you sign up for our newsletters and alerts
including your email address, name, preferred airport and other travel preferences;
any other information that you choose to send to us.
Information you provide to us about other people
Before you provide us with information about any person other than yourself, you
must ensure that you have their authority to provide it to us and that they understand
how their information will be used.
How we use your information
Personal information submitted to us via this Website will be held by us and used
Tailor the services available on the Website to your requirements and preferences.
Allow you to use all of the services available on the Website including providing
you with login in details so you may access details of your bookings.
Manage your bookings, and other queries and requests.
Send you email notifications which you have specifically requested including notifications
confirming your bookings made via the Website.
Send you general (non-marketing) commercial communications, for example communications
about important changes to the Website.
Send you special offers and other marketing communications where you have given
us your permission to do so. (You can inform us at any time if you do not wish to
receive such offers by simply clicking on the unsubscribe link contained in each
Provide you with various services including enquiry and complaint handling, improve
our service to you, assess your purchasing preferences, credit checking and debt
Manage and administer the Website;
Provide ourselves and third parties with statistical information about our users
for Website optimisation, sales, marketing and business development purposes (this
information will not be used in a way which allows any individual user to be identified);
We will not provide your personal information to any third parties for the purpose
of direct marketing unless you have provided your express consent by activating
the "opt-in" option on the Website. In such cases, we shall only transfer
to the third party that data which is necessary to allow you to receive this direct
marketing (e.g. name, address and email addresses). You may remove your consent
at any time after which we will no longer disclose your information. Each relevant
third party will show their contact information in their marketing material. We
have no control over such third party marketing material, we therefore disclaim
all liability that may arise from such third party marketing material.
You expressly agree to such uses of your personal information.
Who we share your information with
Your information is shared with hotel, airline, car rental, and other providers,
who offer their products and services for sale through this Website (“Travel Providers”)
and our employees, officers, agents and service providers in order to process your
booking requests, provide other services you have asked for, process information
or manage aspects of our Website. For example, we give your details to the hotel
you have booked. We do not share your information for marketing purposes unless
you have specifically agreed that we may do this.
Information that you provide may be stored and processed in and transferred between
any of the countries in which our Travel Providers operate. Where necessary to deliver
the services you have asked for, information which you provide may therefore be transferred
to countries which do not have data protection laws equivalent to those in force in the
European Economic Area (EEA), in particular where your booking destination is outside
the EEA. Where this is the case, we take all reasonable steps to ensure that appropriate
protection of your data is maintained. Please note, if we cannot pass this information
to the relevant Travel Providers, whether in the EEA or not, we cannot provide the services to you.
We may disclose your personal information:
to the extent that we are required to do so by law;
in connection with any legal proceedings or prospective legal proceedings;
for the purposes of fraud prevention;
to a prospective purchaser of any business or asset which we are contemplating selling
You expressly agree to such transfers and disclosures of your personal information.
How we protect your information
While we cannot guarantee the security of data sent over the internet, we have implemented
appropriate administrative, technical, and physical security procedures to help
prevent the loss, misuse or unauthorised alteration of the personal information
you provide to us. In particular we use encryption when transmitting sensitive personal
information (such as credit card details) and we employ firewalls and intrusion
detection systems to help prevent unauthorised access to your information.
You are responsible for keeping your password and user details confidential. We
will not ask you for your password (except when you log in to the Website).
You may instruct us to provide you with any personal information we hold about you.
Provision of such information will be subject to:
the payment of a fee (currently £10.00); and
the supply of appropriate evidence of your identity (for this purpose, we will usually
accept a photocopy of your passport certified by a solicitor or bank plus an original
copy of a utility bill showing your current address).
We may withhold such personal information to the extent permitted by law.
Please note that details of any bookings you have made with us can be viewed by logging in through the 'Manage my booking' section of our website.
We ask you to opt in before we use your personal information for marketing purposes.
If at any time you wish to opt out you can do so by clicking the “unsubscribe” link
contained in each marketing communication. Alternatively you can write to us requesting
We will correct any inaccuracies in any personal information we hold about you free of charge.
Alpha International Accommodation Limited reserves the right to amend this Privacy
Policy from time to time by posting a new version on the Website. You should check
this page occasionally for any changes. Your continued use of the Website shall
constitute your agreement and acceptance of any changes to this policy.
Links to Third Party Websites
The Website contains links to a number of other third party websites. We are not
responsible for any aspects of those third party websites including their approach
By Email: email@example.com
By Post: Data Controller, Alpha International Accommodation Limited, 261-263 Ecclesall
Road, Sheffield S11 8NX
Please use these contact details to let us know if the personal information we hold
about you needs to be amended or updated.
Our data protection registration number is Z8595359.
The responsible data controller in respect of the information collected on this
Website is Alpha International Accommodation Limited, whose registered office is
at 261-263 Ecclesall Road, Sheffield S11 8NX.