Our Cookie Policy
What is a cookie?
A cookie is a small amount of data that is sent by a website computer to the browser
on your device (e.g. your computer or your mobile phone) and is stored on your device's
hard drive. The information is then sent back to the server each time the browser
requests a page from the server. This enables the website to identify and track
your activity. Cookies can be created both by the website you are browsing and by
other websites that run ads, widgets, or other elements on the web page you are
loading.
If your browser's preferences are set to allow it then any website can send its
own cookie to your browser. The security features of your browser should only permit
a website to access the cookies it has already sent to you, not the cookies sent
to you by other websites.
On the alpharooms.com website (“the Website”) cookies record information about your
online preferences and allow us to tailor the Website to satisfy these. You can
set the browser on your devices to accept all cookies, to notify you when a cookie
is issued, or not to receive some or all cookies at any time. If you choose not
to receive all cookies at any time you will be unable to take advantage of all of
the features of this and many other websites. Each browser is different, so check
the "Help" menu of your browser to learn how to change your cookie preferences.
More information about cookies can be found at www.allaboutcookies.org
How does alpharooms.com use cookies?
We use both session cookies and persistent or tracking cookies on alpharooms.com.
Session cookies keep track of you whilst you move through the website remembering
any selections you have made as you move from page to page. For example a session
cookie would remember what you have put in your basket so that all items are there
when you want to check out. Session cookies will be deleted from your device when
you close your browser.
Persistent cookies are used for two main purposes
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to remember your information and
settings when you visit the Website again in the future with a view to speeding
up and otherwise enhancing those visits. For example if you have indicated a preferred
departure airport, this would be remembered.
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to help analyse how visitors use
the Website with a view to improving both the services we provide to you the overall
efficiency of the website.
Persistent cookies will normally remain on your device's hard drive until you manually
delete them.
We may also use Web beacons (also known as clear gifs, pixel tags or Web bugs).
These are small graphics with a unique identifier, similar in function to cookies,
that are placed in the code of a Web page. Web beacons are used to understand whether
you have come to our Website from an online advertisement displayed on a third-party
website, and how you used the Website. Web beacons will normally remain on your
device's hard drive until you manually delete them.
Third Party Cookies on alpharooms.com pages
During your visits to the Website you may notice some cookies that are not related
to alpharooms.com. We work with advertising partners to serve ads that we believe
are likely to be of interest to you, based on information about your visit to this
and other websites. In order to do this, our advertising partners may need to place
a cookie on your device. The information that these cookies collect is anonymous
in that it does not include your name, street address, e-mail address or telephone
number. For more information about this type of online behavioural advertising,
about cookies, and about how to turn this feature off, please visit www.youronlinechoices.com.
Alpharooms.com cookies
A list of the main cookies that the alpharooms.com website sets (and what each is
used for) is shown below.
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Cookie name
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Cookie Type
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Purpose
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ASP.NET_SessionId
|
Session
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These cookies retain your current session so that you can return to the Website
and be able to pick up where you left off. The cookie expires when your browser
is closed
|
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UserPreferences
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Persistent
|
These cookies allocate a unique id to your device. Our Website stores your preferences
against this id, for example your preferred language/currency/country. This information
is used to recognise you and improve your experience when you return to the Website.
|
|
ALPHAROOMS_COOKIE
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Persistent
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These cookies help you if your session is interrupted, for example taking you back
to where you were in a search process. They also prevent you being asked the same
question multiple times. They expire after 2 days.
|
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AriaAffiliateEngine_ALPHA
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Session
|
These cookies are used where a partner has referred you to the site from either
their advertisement or their website. This cookie is placed when you arrive on the
Website. It enables us to identify referral customers and remunerate partners.
|
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SavedSearch_Cookie
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Persistent
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These cookies remember your 5 most recent searches for upto 2 days.
|
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Google Analytics
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Persistent
|
Google Analytics is a web analytics service provided by Google, Inc. Google Analytics
sets cookies in order to monitor and evaluate your use of alpharooms.com. The
reports it compiles help us ensure the Website is working efficiently and providing
you with the functionality you expect. For details on these cookies click here:
http://code.google.com/apis/analytics/docs/concepts/gaConceptsCookies.html
Google stores the information collected by the cookie on servers in the United
States. Google may also transfer this information to third parties where required
to do so by law, or where such third parties process the information on Google's
behalf. Google will not associate your IP address with any other data held by Google.
By using alpharooms.com you consent to the processing of data about you by
Google in the manner and for the purposes set out above.
|
|
DC Storm
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Persistent
|
DC Storm is a web analytics service provider. It sets cookies in order to monitor
and evaluate your use of alpharooms.com. The reports it compiles help us ensure
the Website is working efficiently and providing you with the functionality you
expect. For details on these cookies click here:
http://www.dc-storm.com/information-on-cookies/list-of-cookies/
|
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Double Click
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Third Party Persistent
|
These cookies allow us to monitor the effectiveness of our online advertising campaigns
on Doubleclick (Google). This means we can make the adverts more useful to you by
providing you with content that is timely and relevant. We also use these cookies
to ensure we are not serving a high volume of ads to you.
To opt-out of receiving these cookies please follow this link:
http://www.doubleclick.com/privacy/index.aspx
|
|
Trip Advisor
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Third Party Session
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Trip Advisor is an online hotel review site whose reviews are displayed on alpharooms.com.
These cookies tell Trip Advisor that you have used a website on which the their
services were offered.
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Contacting us
If you have any questions about our use of cookies or other technologies, please
email us at datacontroller@alpharooms.com